Ñòàòüÿ ïîñâÿùåíà àíàëèçó ñòðàòåãèè «ýìïàóýðìåíò», êîòîðàÿ, ïî ìíåíèþ àâòîðà, îïðåäåëÿåò ñóùíîñòíûå ðàçëè÷èÿ ìåæäó ñîâðåìåííûìè è òðàäèöèîííûìè ôîðìàìè ìàññîâîé ïîëèòèêè. Ðàññìàòðèâàþòñÿ ñåìàíòèêà è ýòèìîëîãèÿ ïîíÿòèÿ «ýìïàóýðìåíò», îïèñûâàåòñÿ èñòîðèÿ ñîäåðæàòåëüíîãî íàïîëíåíèÿ ñîîòâåòñòâóþùåãî êîíöåïòà, à òàêæå ñôîðìèðîâàííîé íà åãî îñíîâå ñòðàòåãèè, îöåíèâàåòñÿ åå çíà÷èìîñòü äëÿ óñïåøíîñòè äåìîêðàòè÷åñêèõ ðåæèìîâ. Èñïîëüçóÿ ìàòåðèàëû îïðîñà îáùåñòâåííîãî ìíåíèÿ, ïðîâåäåííîãî ïîä ðóêîâîäñòâîì Ñ.Â. Ïàòðóøåâà (ÈÑ ÐÀÍ) â èþíå 2014 ã. ïî èññëåäîâàòåëüñêîìó ïðîåêòó «Ìàññîâàÿ ïîëèòèêà â Ðîññèè», àâòîð ïðåäïðèíèìàåò ïîïûòêó âûÿñíèòü âîïðîñ î ñîîòâåòñòâèè «ýìïàóýðìåíòà» îñîáåííîñòÿì ìàññîâîãî ñîçíàíèÿ è ïîëèòè÷åñêîãî ïîâåäåíèÿ ðîññèÿí – ñ àêöåíòîì íà åãî ãåíäåðíóþ ñîñòàâëÿþùóþ.

The article analyses the strategy of empowerment. The author believes that the strategy determines essential differences between modern and traditional forms of mass politics. The article examines semantics and etymology of the concept of «empowerment», describes the history of its semantic development. It also outlines the strategy based on this concept, assesses its significance for success of democratic regimes. Using the findings of a public survey conducted under the direction of S.V. Patrushev (Institute of Sociology, RAS) in June 2014 within the research project «Mass politics in Russia» the author – focusing on gender component – attempts to find out if empowerment conforms to characteristics of mass consciousness and political behavior of Russians.

ýìïàóýðìåíò, ìàññîâàÿ ïîëèòèêà, ãåíäåðíûå ðàçðûâû, ãðàæäàíñêàÿ êîìïåòåíòíîñòü, ïîëèòè÷åñêîå ó÷àñòèå, ïîëèòè÷åñêîå äåéñòâèå.

empowerment; mass politics; gender gaps; civic competence; political participation; political action.